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Strategies for Managers, E-Commerce - Management
Streetwise Internet Business Plan Create a Compelling Plan for Your .Com Business That Will ... by Robert Weinberg β€” book cover

Streetwise Internet Business Plan Create a Compelling Plan for Your .Com Business That Will ...

by Robert Weinberg
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Overview

Many business people think that dot.com start-ups don't really need business plans. They imagine an e-business as a seat-of-the-pants operation that depends on around-the-clock work and luck more than on careful planning. In reality, nearly every Internet business-from the smallest online retail site to the largest search engine-will be more successful if there is a carefully designed blueprint to follow. With Streetwise Internet Business Plan, your .com business can have the competitive edge it needs. Plan your online success by:

Creating a plan that identifies potential risk and rewards for your e-commerce concept

Evaluating the technical considerations of going online

Going live with your e-business

Marketing an online business with both new and traditional strategies

Build Your Business From the Ground Up:

Follow a business plan outline

Determine what your company is all about

Hire the right management team

Design a marketing plan that won't fail

Stand out against your competition

It Really Is Easy Math:

Make accurate financial projections

Understand your balance sheet

Determine your P&L

Project your cash flow

Know where your money is going

From writing a mission statement to putting your business plan in action, Streetwise Internet Business Plan is your first step to Web success.

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Book Details

Published
July 31, 2001
Publisher
Adams Media Corporation
Pages
400
Format
Paperback
ISBN
9781580625029

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