Successful Fund Raising For Higher Education

Successful Fund Raising is a compilation of essays by university presidents and chief advancement officers who share their fundraising successes and demonstrate the importance of a team effort among the campus chief executive officer, the trustees, and the senior staff officer in charge of the advancement program. The authors discuss how the advancement function is integrated into an institution's ongoing planning process, as well as the respective roles and responsibilities of key players in this process. The contributing authors also share specific information about their advancement programs, including their goals, strategies, and tactics. The successful programs covered in this book will serve as valuable models for institutions that are developing and refining their own funding activities.

Successful Fund Raising is a compilation of essays by university presidents and chief advancement officers who share their fundraising successes and demonstrate the importance of a team effort among the campus chief executive officer, the trustees, and the senior staff officer in charge of the advancement program. The authors discuss how the advancement function is integrated into an institution's ongoing planning process, as well as the respective roles and responsibilities of key players in this process. The contributing authors also share specific information about their advancement programs, including their goals, strategies, and tactics. The successful programs covered in this book will serve as valuable models for institutions that are developing and refining their own funding activities.

Booknews

This volume analyzes relationships among the schools' chief officers and trustees, describes advancement programs, and presents innovative ideas drawn from case studies of effective fund-raising at eleven diverse American institutions. Annotation c. by Book News, Inc., Portland, Or.

FRANK H.T. RHODES retired from the presidency of Cornell University in 1995 after serving for 18 years. Before his appointment at Cornell, he was successively professor of geology, dean of the College of Literature, Science and the Arts, and vice president for academic affairs at the University of Michigan.