Advertising - General & Miscellaneous, Gerontology - Economic Aspects, Consumer Behavior, Marketing - General & Miscellaneous, Marketing - Professional & Reference, Advertising - History & Criticism

Successful Marketing to the 50 Plus Customer

Name: Successful Marketing to the 50 Plus Customer
Author: Jeffrey M. Ostroff
ISBN: 9780138602710

by Jeffrey M. Ostroff

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Editorials

Booknews

An understanding of today's older consumer is essential for marketers. (Madison Avenue's recent attention to the mature market is not a passing fancy.) Here are data, ideas, strategies, resources, trends and forecasts. Annotation c. Book News, Inc., Portland, OR (booknews.com)