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Advertising - General & Miscellaneous, Consumer Behavior, Marketing - General & Miscellaneous, Marketing - Professional & Reference, Women in Entertainment & Media, Advertising - History & Criticism
How to Market to Women by Frances Lear — book cover

How to Market to Women

by Frances Lear
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Overview

How does today's marketer leap past conventional stereotypes and connect with this modern consumer? Marketing executive Carol Nelson has the answer.Inside, she presents effective action plans based on what women really want. She describes lifestyles, details successful strategies, notes pitfalls, and helps you reach this booming, diverse market.

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Book Details

Published
December 31, 1994
Publisher
Detroit : Visible Ink, c1994.
Pages
326
Format
Paperback
ISBN
9780810394841

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Women's Market Handbook
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