Strategies for Managers, Marketing - General & Miscellaneous, Product Management, Industrial Management
Log in to track your reading progress.
Overview
The ideas and empirical results presented are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, it indicates the implications of the research results and discusses directions for future research, covering such important topics as how to manage technological innovation and change, image marketing, product development, and corporate strategy.Editorials
Booknews
The ideas and empirical results presented in this work are the result of ongoing research on a wide range of strategic management issues. Illustrated by case studies taken from Scandinavian companies in a variety of industries, the material indicates the implications of the research results and discusses directions for future research, covering such important topics as how to manage technological innovation and change, image marketing, product development, and corporate strategy. Acidic paper. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
April 1, 1990
Publisher
Chichester ; Wiley, c1990.
Pages
318
Format
Hardcover
ISBN
9780471920540