Overview
Pick the winners, dump the losers: your guide to making better business, investment, and career decisions.
How to see through technology hype!
A complete guide for investors, businesses, consumers, and other stakeholders.
Technology hype is annoying, at best. Technology Lost helps you do something about it. It's your complete guide to separating the hype from reality—so you can make smarter decisions about what to buy, what to deploy, what to invest in, and when. Leading tech journalist and analyst Ron Schneiderman helps you answer the questions that matter most: Which technologies will really meet their promise? What are the tell-tale signs that a new technology's in trouble? Why do many technologies take so long to reach the market? And above all: Will consumers really pay for all this stuff?
- Where are they? Interactive TV, AI, Internet appliances, e-books, wireless, and HDTV: a reality check on some of tomorrow's most hyped technologies
- Key barriers to the adoption of superior technologies: standards, politics, bureaucracy, and more
- Assessing usability—the oft-ignored issue that can doom a new technology
- Examples and case studies include 3G wireless, home networks, DSL, mobile communications satellites, and many others
- Key economic and cultural factors that affect technology adoption rates and marketing programs
- Technologies that reinvent themselves: first-generation failures, second-generation successes?
You can no longer afford to accept technology hype on faith ... yet some technologies really do offer immense opportunities for profit. TechnologyLost helps you pick the winners-and leave the losers for someone else!