Public Relations, Advertising - Media & Media Planning, Television Broadcasting - General & Miscellaneous, Television Advertising
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Overview
Television And Sponsorship is the first book to examine the possibilities and pitfalls of programme sponsorship facing broadcasters and advertisers. From an examination of the influential role that sponsors have played in American Film, radio and television in the past, the book gives an overview of the changing patterns of the European television industry today.Book Details
Published
June 1, 1993
Publisher
Focal Press
Pages
256
Format
Hardcover
ISBN
9780240513560