Television Technology, Advertising - Media & Media Planning, Television Broadcasting - General & Miscellaneous, Television Advertising, Communications & Media Law
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Overview
What's happening to the business of television? Television Disrupted: The Transition from Network to Networked Television will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You'll learn about: Time-shifted and on-demand viewing, mobile video, file sharing, interactive and advanced media, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more.Book Details
Published
April 14, 2006
Publisher
Elsevier Science
Pages
248
ISBN
9780080481326