E-Commerce, Business - General & Miscellaneous, Management & Leadership
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Overview
All managers today are Internet managers, whether they're ready to admit it or not. It doesn't matter if their business is large or small, old economy or new. In a faster, electronic, and more direct economy, every manager needs help. And here it is. The 10-Second Internet Manager offers quick, no-nonsense tips, tactics, and strategies for succeeding fast in the Internet age from Mark Breier, an on-line expert willing to share the practical lessons he learned as an executive on the front lines of the e-commerce wars.The 10-Second Internet Manager will show you how to improve productivity and accelerate growth. You'll learn how to use e-mail to keep everyone connected (and when to get up from your desk and go have a talk); how to use the Internet to get a quick customer response to your product, your plan, or even your business model; how to build teams now and how to make sure they're moving forward instead of just around; and how to make effective meetings produce results that contribute to your bottom line.
Best of all, Breier offers proven methods for finding, hiring, and keeping the best and fastest employees — the ones who can make or break a manager's efforts. And, for all those folks who are jumping into the deep end of the pool — launching their own dot-com ventures — Breier even offers advice on the care and feeding of venture capitalists and the joys of 24/7 exhaustion.
The One-Minute Manager changed the world by showing managers how to get the most out of a minute. But in an Internet-speed economy, who has a minute to spare? The 10-Second Internet Manager shows you how to launch your team or your companyinto the Internet age.
Editorials
Publishers Weekly -
Shaving 50 seconds off the standard Kenneth Blanchard set in his 1982 bestseller, Brier offers "a nice, thin book... about what I've learned in my years of running full-throttle in the fast lane of the I-way. It's a road, sadly, where my old friend The One Minute Manager would probably be found facedown with tire tracks up his back." An e-commerce consultant, Breier has served his time in the Internet salt mines as director of marketing at Amazon and CEO of Beyond.com. He understands how the Internet's "mind-boggling pace" has transformed business, and he also knows firsthand that customers want more, better, faster. Though somewhat flippant, Brier's seven tenets--act fast and act smart; e-mail morning, noon and night; make feedback your friend; make your meetings effective; etc.--are sound principles for any competitive business. His advice is particularly good when it clearly comes from his own experiences. For example, he suggests having "power coffees, not power lunches or breakfasts." Meeting over coffee may be in keeping with the recent trend toward lighter meals, but the real benefit is that "you can have three or four power coffees in the time it would take you to do one breakfast or lunch." Breier also recommends that managers check their e-mail several times a day and respond to it quickly, whether replying directly to the sender or by forwarding the message to someone else. Perhaps his most useful tidbit is to clearly spell out the subject of each e-mail to insure an immediate response (e.g., "the future of our relationship"). Filled with snappy tips and a perceptive overview of how successful online companies operate, this is sure to become one of the more popular takes on management in today's Internet economy. (Sept.) Copyright 2000 Cahners Business Information.|Business 2.0
The books ideas about customer service and employee feedback are creative and easily implemented. The authors also offer solutions to positioning your company on the Web. This is not simply a book of rules, however, it's more like advice from a big brother.Book Details
Published
September 12, 2000
Publisher
Random House Audio Publishing Group
Format
Audiobook
ISBN
9780375416385