Web Shopping & Auctions, Online Marketing, Web-Based Small Business
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Overview
In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.Synopsis
Elms et al. (eBay University) provide readers with an action plan for creating an eBay marketing and sales strategy, with suggestions for writing compelling product descriptions, establishing a strong eBay brand, inspiring buyer confidence, closing sales, and ensuring customer satisfaction and retention. Annotation ©2006 Book News, Inc., Portland, OR
Book Details
Published
June 1, 2005
Publisher
McGraw-Hill Companies, The
Pages
228
Format
Paperback
ISBN
9780072260915