The Business Rules

There Are Seven Fundamental Business Rules

They apply without exception to any organization in the world. Following

them has led Coke to prosper over Pepsi, Microsoft over Apple, Southwest

over larger carriers and Toyota over General Motors.

David Eichenbaum has devoted 20 years of extensive research to

identifying

these seven primary drivers. They account for all business successes and

failures. You probably know at least three of them, maybe more. They are

timeless and enduring, simple to implement and definitive . . . yet very

few

companies master them all. The companies that master these rules have

the

blueprint to prosperity.

There Are Seven Fundamental Business Rules

They apply without exception to any organization in the world. Following

them has led Coke to prosper over Pepsi, Microsoft over Apple, Southwest

over larger carriers and Toyota over General Motors.

David Eichenbaum has devoted 20 years of extensive research to

identifying

these seven primary drivers. They account for all business successes and

failures. You probably know at least three of them, maybe more. They are

timeless and enduring, simple to implement and definitive . . . yet very

few

companies master them all. The companies that master these rules have

the

blueprint to prosperity.

David A. Eichenbaum is an entrepreneur

with 25 years of experience in a diverse array of businesses.

He is the CEO of Eichenbaum & Associates, an international

consulting firm, as well as a principal in an array of health care

technology companies. This book is the culmination of a 20-

year research project to identify the foundational elements

that dictate business success.