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Overview
Praise for The Credible Company
"Every CEO in the land should read this book and act on the prescriptions offered to help employees find greater meaning in their work. And surprise—by doing so they will make their workplaces more productive and honest."
—Milton Moskowitz
coauthor, Fortune magazine's annual survey of "The 100 Best Companies to Work For"
"Understanding the 'power shift' of the American workplace as defined by Roger D'Aprix will give every executive and communicator a significant and important advantage in coping with a whole set of new rules that few understand. Read this book."
—Robert L. Dilenschneider
founder and principal, The Dilenschneider Group
"The prescriptions in this book are universally applicable, and for professional communicators and leaders of the twenty-first century, they provide a deep understanding of their emerging roles. Gripping, relevant, and meaningful—in this book, every sentence counts."
—Dr. Rajeev Kumar
senior consultant, Tata Management Training Centre, The Tata Group, India
"Roger D'Aprix is the godfather of internal communication. He has championed the need to change how organizations engage with their people, and in this book he highlights with perceptiveness, passion, and practicality what needs to be done and how to do it."
—Bill Quirke
managing director, Synopsis Communication Consulting, London
Synopsis
In The Credible Company, communication expert Roger DAprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of todays intellectual-capital assembly line, DAprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, DAprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.