The Mcdonaldization Thesis

In this major new book, the author of the bestselling Mc Donaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - 'Mc Donaldization'.

Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been 'Mc Donaldized'. The second part demonstrates the empirical reach of the 'Mc Donaldization' process with discussions on work, credit and globalization. Part Three moves beyond 'Mc Donaldization' to the worlds of 'new means of consumption' and the postmodern perspectives that best illuminate them. The author

In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - 'McDonaldization'.

Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been 'McDonaldized'. The second part demonstrates the empirical reach of the 'McDonaldization' process with discussions on work, credit and globalization. Part Three moves beyond 'McDonaldization' to the worlds of 'new means of consumption' and the postmodern perspectives that best illuminate them.

George Ritzer is a Distinguished University Professor at the University of Maryland. He received the 2000 Distinguished Contribution to Teaching Award from the American Sociological Association and has chaired its sections on Theoretical Sociology and Organizations and Occupations. Among his most recent books are The McDonaldization of Society, New Century Edition, Enchanting a Disenchanted World , and, with Barry Smart, The Handbook of Social Theory.