Marketing - Products & Services - General & Miscellaneous, Marketing - General & Miscellaneous, Product Management

The Product Manager's Handbook

Name: The Product Manager's Handbook
Author: Linda Gorchels
ISBN: 9780071772099

by Linda Gorchels

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Overview

Revised and updated techniques to achieve top performance in product management

The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.

About the Author, Linda Gorchels

Linda Gorchels is the managing director of executive marketing seminars in the executive education department of the University of Wisconsin-Madison School of Business. She is the author of a number of successful business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels. Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others.

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Editorials

Booknews

A practical manual examining the role and operation of product management; planning skills for product managers; product skills; and functional skills, with chapter-ending checklists, cases illustrating product managers in action, and a glossary. Annotation c. Book News, Inc., Portland, OR (booknews.com)