Small Business - General & Miscellaneous, New Businesses, Community Development
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Overview
In The Small Town Survival Guide, rural development expert Jack McCall shows residents of small towns how they can effectively change the economic fabric of their communities. In an inspirational and empathetic manner, McCall outlines the necessary steps for small town citizens to take control of their future. This book is for communities that have lost large numbers of manufacturing jobs or that are struggling to stay alive in a faltering farm economy. Starting with the emboldening message that people do not need economic development "experts" to change their town, Jack McCall outlines the fundamental steps toward revitalization, from plugging the leaks in a local economy to import substitution to identifying little-considered community resources and adding value to them. The methods in The Small Town Survival Guide are not theories, but rather practical strategies that have already worked in the communities that have turned to Jack McCall as a consultant. For many other depressed areas, this book will be a steady source of hope, guidance, and wisdom.Editorials
Mary Carroll
Small towns across the country are struggling to respond to the devastating consequences of profound global changes in manufacturing and agriculture. In this empowering do-it-yourselfer for economic development, McCall maintains that local people who care about their community's future--not outside "experts"--are the key to revitalization. McCall supplies background on the nation's "evolving economy" and realistic advice on getting organized, opening minds, identifying economic opportunities (in such areas as import substitution, community marketing, downtown revitalization), and establishing programs and institutions that will nurture ongoing economic development. Community-based businesses--companies that capitalize on and add value to local resources and build mutually supportive relationships with the town and its people--are at the center of McCall's development strategy, and the final chapters counsel readers hoping to set up such firms. An encouraging, real-world approach to preserving and enhancing the economic viability of America's small towns. Sample marketing survey appended.Book Details
Published
August 1, 1993
Publisher
New York : William Morrow and Co., c1993.
Pages
160
Format
Hardcover
ISBN
9780688100216