The Solid Gold Mailbox : How to Create Winning Mail Order Campaigns by One Who's Done It All

The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

Disruption: Overturning Conventions and Shaking Up the Marketplace

Marketing Magic

Write Like the Pros

Then We Set His Hair on Fire : Insights and Accidents from a Hall of Fame Career in Advertising

Write on Target : The Direct Marketer's Copywriting Handbook

The Salesman of the Century : Inventing, Marketing and Selling on TV: How I Did It and How You Can Too!

Salesman of the Century: Inventing, Marketing, and Selling on Tv, How I Did It and How You Can Too

Salesman of the Century

Integrated Advertising, Promotion, and Marketing Communications