The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations

Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

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Denning, a manager at the World Bank, explains how to yoke the venerable art form to the service of capitalist competition. More specifically, he says, it can be used to teach organizational change; knowledge management; and new or envisioned strategies, structures, identities, goals and values to employees, partners, and customers. He does not index his work. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Program director for knowledge management at the World Bank, the massive international financial organization (it lends approximately $30 billion each year). He contributes to knowledge management and organizational learning publications and presents very frequently at leading professional management conferences.