Business Writing & Communication, Oral Tradition & Storytelling, Organizational Behavior - General & Miscellaneous

The Springboard

Name: The Springboard
Author: Stephen Denning
ISBN: 9781136013539

by Stephen Denning

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Overview

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories (""springboard"" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.

About the Author, Stephen Denning

Program director for knowledge management at the World Bank, the massive international financial organization (it lends approximately $30 billion each year). He contributes to knowledge management and organizational learning publications and presents very frequently at leading professional management conferences.

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Editorials

Booknews

Denning, a manager at the World Bank, explains how to yoke the venerable art form to the service of capitalist competition. More specifically, he says, it can be used to teach organizational change; knowledge management; and new or envisioned strategies, structures, identities, goals and values to employees, partners, and customers. He does not index his work. Annotation c. Book News, Inc., Portland, OR (booknews.com)