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Synopsis
In this treatment of the field of mass communication research from a civic journalism perspective, Perry (communication, the University of Alabama) asserts that mass communications researchers must connect with the broader communities in which they live and consider the impact of media research on society and individual lives. Emphasizing the symbolic, social nature of the mind, in the traditions of Dewey, Mead, and Morris, he focuses on areas of research relevant to society, such as tobacco advertising and the impact of media on community life. This second edition includes a discussion on patterns of media ownership, and an update on research on TV violence.
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