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Overview
Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.Synopsis
Lupton (graphic design, Maryland Institute College of Art, Baltimore; Cooper-Hewitt, National Design Museum in New York) offers practical information about type within a context of design history and theory in a text that reflects the diversity of typographic life, past and present. Through three sections on letter, text, and grid, the volume begins with an exploration of the basic letter forms, and builds to the organization of words into coherent bodies and flexible systems. Each section opens with a narrative essay about the cultural and theoretical issues of typographic design across a range of media, followed by example pages demonstrating how and why typography is structured as it is. Illustrated with b&w and color diagrams and photographs. No subject index. Annotation ©2004 Book News, Inc., Portland, OR