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Overview
In an environment in which company failure and loss of creditability have been common, trust has become essential for sustaining organizational success and effectiveness. While relating to the softer side of business it has become clear that financial stability and success are dependent upon sound business relationships that depend upon trust both within and between organizations. This book explains what can be achieved when trust is present, what can happen when it's not and how to develop a strong culture of trust within an organization. It contains a comprehensive examination of trust in society and in business relationships and how this is critical for business success.
Synopsis
In an environment in which company failure and loss of creditability have been common, trust has become essential for sustaining organizational success and effectiveness. While relating to the softer side of business it has become clear that financial stability and success are dependent upon sound business relationships that depend upon trust both within and between organizations. This book explains what can be achieved when trust is present, what can happen when it's not and how to develop a strong culture of trust within an organization. It contains a comprehensive examination of trust in society and in business relationships and how this is critical for business success.
Editorials
From the Publisher
"This is a serious account of how trust lies at the heart of business and personal success and how it can be built, broken and painstakingly rebuilt." - Alison Maitland, Financial Times
"This book is a timely reminder that one of the most important foundation stones in communication is trust" - Ardi Kolah, Brand Republic