Business Ethics, Social Entrepreneurship & Social Responsibility of Business, Organizational Behavior - General & Miscellaneous, Ethics & Moral Philosophy - Applied - Business & Professional, Industrial Management, Ethics & Moral Philosophy - Applied - Ge

Managing with Conscience for Competitive Advantage

Name: Managing with Conscience for Competitive Advantage
Author: Pete Geissler
ISBN: 9780873896382

by Pete Geissler

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Overview

Enron. Tyco. Westinghouse. The root cause of these widely reported business failures appears to have been managing too zealously for stockholder value at the expense of the scores of employees and smaller investors. This book is not another lecture about the greed, self-centeredness, and self-aggrandizement of managers who perpetrated and profited from the failures of their companies. Instead it has been written to suggest a management direction that could prevent more of the same failings and restore a sense of social consciousness to management. Included are a number of profiles of successful companies that are managed with conscience for the satisfaction of employees and customers, albeit in different ways and styles, and the managers who know that their businesses are much more than numbers and behave accordingly.

Synopsis

Geissler (Duquesne U.) has written extensively about management, technology, and marketing. In this text, he examines the significant differences between managing with conscience—for the satisfaction of employees and customers—and managing for stockholder value, and how the misguided practices of the latter led to the financial failures that have dominated the business press since the mid-1990s. He then provides accounts of several successful companies that are managed with conscience, thus offering readers a new management orientation that benefits human beings and society. Academic but accessible to the general reader. Annotation ©2004 Book News, Inc., Portland, OR