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Overview
A guide to understanding and designing a publication's essential typographic elements. Organized by application --text, headlines, subheads, captions, etc. --Type in Use describes and illustrates the principles of designing pages with type and shows how the pros do it with carefully selected examples from a wide variety of current publications. It focuses on the standard type categories used in magazines, newsletters, and in-house documents; the principles can be applied to all print and electronic media. A chapter is devoted to the use of type on Web sites.Editorials
Booknews
Presents a type primer and guide to effective editorial typography, explaining principles of design with type and demonstrating them with a wealth of b&w examples from a wide variety of current publications. Focus is on the standard type categories used in magazines, letters, and in-house documents; principles can be applied to all print and electronic media. Material is in chapters describing essential elements of publication design, with a chapter devoted to the use of type on Web sites, and a final chapter on typographic development. The author is professor of graphic design at Hartford Art School, University of Hartford. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
September 22, 1999
Publisher
W. W. Norton & Co.
Pages
207
Format
Textbook
ISBN
9780393730340