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Typography on the Web by Joseph T. Sinclair β€” book cover
General Web Site Design/Development, Computer Fonts & Type, Web Site Design, Graphic Design - Typography

Typography on the Web

by Joseph T. Sinclair
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Overview

Now you can publish perfect Web pages using typefaces that you can provide to your Web site visitors. This comprehensive book for webmasters and other Web workers on the new Web typography begins with a few chapters for those who missed Desktop Publishing 101 and quickly moves on to provide the groundwork for understanding the new typesetting and layout enabled by Cascading Style Sheets (CSS), TrueDoc, and font embedding. Two chapters make using CSS easy by featuring hands-on work with CSS as well as a handy reference, and other chapters help you master TrueDoc typesetting and font embedding. The book also explores dozens of ideas for typography using only HTML and covers specialized Web pages such as for NetTV (e.g., WebTV), Java, and cross-media publishing.

Designed for webmasters and other Web professionals, this comprehensive Web typography guide details typography fundamentals, digital typography and cascading style sheets. You study TrueDoc and font embedding. The book does NOT cover graphic design, font design or digital font technology.

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Editorials

Booknews

A guide for Webmasters and other Web page authors who want to grow beyond Times New Roman in their Web-based publications. Topics include an introduction to desktop publishing, the new typesetting and layout enabled by Cascading Style Sheets, TrueDoc, and font embedding and typography using only HTML. Also includes discussions of specialized Web pages such as for NetTV, Java, and cross-media publishing. The focus is on creating and presenting readable text, not on making glitzy specialized pages. Annotation c. by Book News, Inc., Portland, Or.

Jack Woehr

Typography on the Web

Typography on the Web teaches the elements of typography to professional and amateur web experts who wish to improve the readability and the aesthetics of their web site.

Typography is a renaissance art, and its practitioners are renaissance guildsmen. In Typography on the Web, Joseph Sinclair successfully imparts some of the flavor of the mingling of the traditional craft with the new spice of web technology. This is not a book about computer science; it's a book about artistic use of computing. Some of the author's technical utterances must be taken with a grain of salt.

Sinclair describes himself as possessing "qualifications to write high tech books as an expert computer user (not as a computer programmer) and author." His bio states that Sinclair was formerly a member of the Board of Directors of the North Bay Multimedia Association, Chairman of the Education Committee, and Chairman (and founder) of the Multimedia Internet Special Interest Group (SIG) for the Association. He is currently a contributing editor covering digital multimedia technology for the "Multimedia Reporter," an NBMA multimedia industry periodical.

The first section of the book is "Fundamentals of Typography." This is a topic that has spawned many books on its own, but the author manages a credible overview of the raw mechanics as they relate to computer typography. The book also presents a Spartan but adequate bibliography for those interested in going deeper.

In the second section, "Digital Typography," Sinclair warms to his task. The emphasis is on the layout of fonts and their mapping to displays. The elements of modern GUI representation of text are introduced, along with XML and SGML, a little breathlessly, as again we have stumbled into deserves-a-bookshelf territory.

The third section, "Typography on the Web" introduces HTML from a typographer's point of view, and presents a cogent critique of the basic markup tags, along with numerous techniques for working around some of HTML's limits.

The fourth section, "Cascading Style Sheets" is one of the more comprehensive treatments in the book, and possesses an amount of reference value.

The fifth section is a light treatment of TrueDoc, and the sixth section deals with Microsoft's Web Embedding Font Tool.

The seventh section, "Advanced Topics in Web Typography" takes the reader to greater depths in topics already introduced, as well as delving into NetTV.

The CD-ROM accompanying the volume contains example documents, installable font samples for PC and Mac that allow the reader to view the examples as intended, and some trial versions of web authoring software. A little more effort could have been expended on organizing the material on the CD-ROM for easy navigation. It is left to you to explore the install-less disk and to grapple with font installation. There also seems to have been little effort to correlate the soft resources with the text of the book itself.

While Typography on the Web absorbs you in its entertaining and appealing artistic theme, Sinclair gets lower marks on his nuts-and-bolts web acumen. For example, he is under the impression (p. 409) that "[Java] applets evaporate; that is, they disappear after a user either closes his or her browser or shuts off the computer ... giving a user no opportunity to copy or redistribute them." This is misleading; any material transiting the wire to the user's computer can potentially be stored by the user for later retrieval.

In any event, Sinclair's sound grasp of classic typographical considerations in presenting textual information and his ability to relate his knowledge to actual Web practice serve to excuse minor blemishes and make Typography on the Web a useful tutorial in the field.
β€” Dr. Dobb's Electronic Review of Computer Books

Book Details

Published
April 1, 1998
Publisher
Academic Press Inc
Pages
473
Format
Other Format
ISBN
9780126455458

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