Overview
As a business subject and as a practice, intellectual property (IP) has gained in importance in recent decades. Understanding and Profiting from Intellectual Property offers a guide on how to profit from IP, particularly in a global business context. It presents the IP fundamentals, environments, management and strategies in a way which is relevant to both business practice and research. It will enable practitioners to devise a plan based on logically adopted strategic and managerial approaches to commercializing an IP internationally. Providing the reader with a critical understanding on theory and practice from the perspective of international managers, this volume delineates various themes with the help of supporting cases and statistics, and explores the strategic importance of IP to corporate success.
About the Author:
Deli Yang is currently Reader in International Business (IB) at Bradford University School of Management, UK