Business & Economics, Customer Relations, Quality Control, Sales & Selling, Economics, Technology & Engineering, Environmental, Engineering (General), Production & Operations Management, Management
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Synopsis
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most businessBook Details
Publisher
CRC Press
Pages
205
ISBN
9781420093315