Value-Driven Channel Strategy: A Lean Approach

Consultants in the area of customer value management challenge those in marketing, total quality management, and related areas to reassess the way they view their businesses' management of distribution and information flow channels. They present a Value Stream Analysis model for expanding lean thinking (e.g., Toyota's cost-reduction production system) to include measuring value via a product/market matrix applicable to both manufacturing and service organizations. Appendices include further details on value models, acquisition tools, and measuring customer value, and a glossary. Annotation ©2006 Book News, Inc., Portland, OR