Marketing & Sales Management, Market Research, Business Research
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Overview
Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what’s next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.
Editorials
Booknews
This collection of papers from the Marketing Science Institute covers topics like the use of market research, market knowledge management, developmental and evaluative market research, changes in the information environment, customer visits, scanner data, the relationships between providers and users of market research, measuring the use of research, market intelligence dissemination across functional boundaries, and decision automation. Contributors include private consultants and professors of business and marketing from American universities. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
November 14, 2000
Publisher
Thousand Oaks, Calif. : Sage Publications, c2001.
Pages
400
Format
Paperback
ISBN
9780761921981