Hardware Related Programming - General & Miscellaneous, Marketing - General & Miscellaneous, Customer Service, Electronics - Microelectronics

Using Smart Cards to Gain Market Share

Name: Using Smart Cards to Gain Market Share
Author: Aneace Haddad
ISBN: 9780566083150

by Aneace Haddad

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Overview

"This book explores the impact of convergence and the opportunities for companies that choose to aggressively use new technology to gain market share, create lasting differentiation and build barriers to entry." Visa and Mastercard expect their member banks to have completed the migration to smart cards by 2005. Early adopters exploring the benefits of smart cards are searching for ways to use them to expand their business. Most expect multi-function smart cards combining a traditional, proven payment mechanism like credit along with a customer loyalty function. This is new territory that is full of obstacles - industry players clearly need to understand the pitfalls. Aneace Haddad's personal experience in the field makes him uniquely qualified to act as a guide to companies that want to better understand the business strategies related to multi-function smart cards and loyalty.