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Velocity 2.0

Name: Velocity 2.0
Author: Pollak, Dale , Morris, Leslie
ISBN: 9780967156590

by Pollak, Dale, Morris, Leslie

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Overview

Velocity 2.0: Paint, Pixels, & Profitability is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments. The book flows from the recognition that today s used vehicle marketplace is more challenging and volatile than it s ever been a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful.

Synopsis

About the Author, Pollak, Dale , Morris, Leslie

Dale Pollak's career in the automotive industry has spanned more than two decades. As a dealer, consultant, entrepreneur, and speaker, Pollak has helped many successful automotive dealers in America make dramatic improvements in their pre-owned operations. Pollak's unique vision about how to improve used vehicle operations was shaped as much by his 13 years as a Chicagoland Cadillac dealer as it was by his visual impairment. Unaffected by the aesthetic qualities of his inventory, Pollak was able to analyze pre-owned vehicles solely from an investment-minded perspective. This viewpoint was the foundation for vAuto, Inc. the technology company he founded in 2005. vAuto provides dealerships with a better way to price, appraise and manage their pre-owned inventories. Prior to vAuto, Pollak helped build Digital Motorworks, Inc. from its inception to its successful acquisition in 2002. He holds a B.S. in Business Administration from Indiana University, a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award.

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Editorials

Steve Wood

Whether you are a dealer, work for a dealer or work for any company that operates in or around the world of used vehicle sales, do not start out 2010 without reading what Dale Pollak has to offer in Velocity 2.0.

The principles put forth are your best road map for navigating the intersection of the now-efficient used vehicle markets and the Internet. In reading each clearly presented section, you begin to understand that the principles are based on experience plus deep study and thought