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Book cover of Visual Design Fundamentals: A Digital Approach
Graphics Programming, Image Processing, Digital & Video Photography Techniques, CAD/CAM - General & Miscellaneous, Graphic Design - General & Miscellaneous, CAD/CAM, Computer Graphics - General & Miscellaneous

Visual Design Fundamentals: A Digital Approach

by Alan Hashimoto, Mike Clayton
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Overview

As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach, Third Edition provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture. Each chapter outlines and examines both content and form, and a variety of hands-on projects reinforces new skills and provides a digital representation of each concept being taught. The book has been updated with revised content and all new projects, and everything you need to complete the projects is provided in the book or on the accompanying CD-ROM.

Synopsis

Hashimoto (graphic design, Utah State University) explains the principles and elements of visual composition that apply to any medium, walks through the process of defining a design problem and imagining visual solutions, and provides instructions for creating seven sample design projects in Illustrator. The tutorials are simple enough for anyone who can navigate toolbars and palettes. The CD-ROM contains trial PC versions of Adobe Illustrator and PhotoShop. Annotation ©2004 Book News, Inc., Portland, OR

About the Author, Alan Hashimoto

Alan Hashimoto (Logan, UT) is an associate professor in the field of graphic design and computer art at Utah State University. He has created over 400 nationally published visual design solutions for more than a hundred national and international corporations, advertising firms, and design studios.His design experience includes corporate identities, packaging, editorial layout, illustration, interactive design, and animation. He is also the author of the first edition of Visual Design Fundaments: A Digital Approach.

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Book Details

Published
January 1, 2009
Publisher
Cengage Learning
Pages
416
Format
Paperback
ISBN
9781584505815

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