General & Miscellaneous Artisitic Techniques, Graphics Programming, Image Processing, Digital & Video Photography Techniques, Input-Output Equipment/Peripherals, Graphic Design - General & Miscellaneous

The Very Last Designer's Guide to Digital, On-Demand, and Variable-Data Color Printing

Name: The Very Last Designer's Guide to Digital, On-Demand, and Variable-Data Color Printing
Author: David Clark, Frank J. Romano
ISBN: 9780883623015

by David Clark, Frank J. Romano

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Overview

The Very Last Designer's Guide to Digital, On-Demand, and Variable-Data Color Printing teaches graphic designers how to design for the digital press to get the optimum print product. This concise, easy-to-understand book by industry experts David Clark and Frank J. Romano explains why digital presses do not reproduce images in the same way a conventional press does and why it is important to tailor designs specifically for the digital press in order to maximize the quality of the finished piece--whether it be an on-demand textbook, a series of personalized brochures, or a variable-data direct-mail marketing piece. The full spectrum of design issues are explored, including choice of file format, typeface, image, and paper; workflow; page layout; stripping; and imposition databases; preflighting; and more. A section on color issues addressing color correction, conversion, matching, and management rounds out the comprehensive nature of this important guide.

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Editorials

Very Last Designer's Guide To Digital, On-Demand And Variable-Data Color Printing is an invaluable, practical, "user friendly" handbook which teaches graphic designers how to design for the digital press to achieve optimum results, providing an easily-understood guide which explores differences between design production and digital translations. Chapters cover image creation, editing, and overcoming basic problems.