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Overview
The benchmark of good graphic design is that its intended message is accurately communicated. But good design is everywhere. To be lauded as great, design must do more. It must have presence, communicating with punch, panache, perhaps even presumption. Designers needn't fear solutions that stand alone to get noticed. Indeed, they have an obligation to devise the most original and arresting means to make the intended point. We call this visual impact, a quality possessed by each of the 249 projects featured within. What starts as an original, well conceived idea may end with a bang. Or not. Restraint is even harder to pull off, but, when successful, yields every bit the impact of a solution that shouts. You'll see examples of both inside. And read about them too. Essays, enhanced by the words of contributing designers themselves, accompany each of the nine sections. From packaging to posters, books, brochures, promotions, and more, the selected works represent the best in print from 16 countries.Book Details
Published
February 1, 1998
Publisher
Nippon Shuppan Hanbai Deutschland GmbH
Pages
160
Format
Hardcover
ISBN
9781889491073