Overview
But nowhere is that quotation truer than in the world of graphic design. If rules are meant to be broken, lately publication design has been blowing them out of the water.Technological innovation has ushered in more approaches to the use of color, typography and format than ever imaginable -- pushing the designer's creativity to a new set of boundaries and beyond -- and producing an inspiring and unpredictable visual result. Similarly, as businesses demand a bigger niche of an increasingly crowded marketplace and individuals become more in tune with their own design sensibilities, publication design requires unique and revolutionary solutions.
With this book, the latest design volume from nationally-renowned Supon Design Group, we investigate the evolution of publication design and the origin of the new rules that govern it. From magazines and newsletters to brochures and websites, the nearly 200 examples of powerful publications that follow visually depict this inspiring revolution and the talented design firms that have harnessed its power.
Undoubtedly, this evolution of design shows no signs of stopping. What does the future hold for publication design? Perhaps the rules have not been written yet. Or perhaps, the new rule of publication design is simple: There are no rules.