Web 2.0 for Business

• The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools
• Includes engaging and challenging projects so readers can learn to put concepts to action
• Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job

Harness the power of Web 2.0 for your business.

Web 2.0 applications—blogs, wikis, and social networking sites like Facebook and Twitter—facilitate connections and interactions between individuals and groups in ways that were unimaginable just a few years ago. Not just for fun, Web 2.0 is a seriously crucial tool for any businessperson wanting to prosper in today’s—and tomorrow’s—world.

Web 2.0 for Business inducts business professionals into the inner workings of today’s hottest Web 2.0 applications. With this book, you will:

• Explore the underlying concepts and business applications of these new tools
• Delve into blogs, wikis, social networking, and more
• Engage in challenging projects that turn concepts into action
• Gain real-world perspective on the material through fascinating case studies
• Understand how each application can work for you on the job

The first book of its kind to look at social media from a business manager’s perspective, Web 2.0 for Business empowers you to turn the most popular sites and applications of today’s Web into a powerful lever for business advantage.

Bruce White, PhD, is the chair of the Information Systems Management Department in the School of Business, Quinnipiac University. He is very active in Information Systems Education, having served as conference chair for ISECON (Information Systems Education Conference) four times, an ABET IS accreditation visitor, on the board of directors of the Center for Computing Education Research (CCER), a lead developer for the IS Assessment Test from CCER, on the editorial review board for the Journal of Information Systems Education, and regularly reviews papers for conferences, textbook publishers and submits papers to several academic conferences. He also received the AITP-EDSIG Educator of the Year award for 2008.

Andrew Pauxtis graduated from Quinnipiac University in 2007 with an undergraduate degree in Communications, and again in 2008 with a Master’s degree in Information Systems Management. He is the founder of Apaxmedia, Inc., an internet new media marketing company.