Web Word Wizardry: A Guide to Writing for the Web and Internet

At last, a comprehensive book on writing for the Web and intranet. With both authority and enthusiasm, web-wordsmith Rachel McAlpine illuminates the twilight zone between web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible--all the necessary ingredients for a heavily trafficked, highly profitable web site.

• Everything's here, from keywords to titles, ezines to alt-text, global English to optimizing web sites for search engines.
• Screenshots and checklists throughout make it easy for web designers,
• No web design experience necessary. More traffic, more responses, more profit--it's all done with words!

So say farewell to the days of just typing in any old words on the Web. The Web is all about putting the right words into the right places. It's all about combining the power of the Internet with the power of language. It's all about web word wizardry.

RACHEL McALPINE is a writer, editor, and trainer, specializing in Web copywriting. Her twenty-five other books include novels, textbooks, plays, poetry, and books about writing and writers. She lives in Wellington, New Zealand.