Business Writing & Communication, Business Writing, Economic & Industrial Aspects of Technology, Marketing Products, Advertising - Technique & Practice
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Overview
Technology is more pervasive - and more confusing - every day. Overwhelmed by complexity, choices, and change, buyers of high-tech products are demanding complete, helpful, understandable sales information. Yet it isn't easy to write brochures, press releases, and other materials that translate highly technical concepts and jargon into clear statements that will motivate readers to buy. Now, this breakthrough book gives writers, product managers, advertising specialists, sales reps, entrepreneurs, and marketing executives a comprehensive resource for writing effective, compelling promotional materials for all types of high-tech products and services. Written by Janice King, an expert in high-tech copywriting, Writing High-Tech Copy That Sells is an essential reference packed with timely, concrete solutions to marketing communication challenges. Writers new to high-tech marketing will find a step-by-step guide to understanding its unique issues and requirements. Experienced technical copywriters and marketers will gain fresh, innovative insights for improving the content and power of their materials. Writing High-Tech Copy That Sells presents a wealth of insider tips, insights, and tricks of the trade on: translating very complex product features into benefits your target audience will understand; ensuring that your materials deliver your key marketing messages and achieve your communication objectives; getting the most from your planning activities and stimulating the highest creativity; writing for diverse international audiences and preparing your materials for translation; and meeting legal requirements for high-tech marketing communication.Editorials
Booknews
A guide to writing promotional materials for high-tech products and services. Covers writing brochures, direct mail packages, press releases, and sales guides, using electronic media such as CD-ROM brochures and online advertising, and adapting materials for the international marketplace. Includes a copywriting checklist and a glossary. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
April 21, 1995
Publisher
John Wiley & Sons
Pages
288
Format
Paperback
ISBN
9780471058465