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Overview
Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution — and Berman provides a foundation for understanding its effects on our lives.
'This is a book to grow on and it should be in every academic library.' — Choice, May 1982
Book Details
Published
February 28, 1982
Publisher
SAGE Publications Ltd
Pages
154
Format
Hardcover
ISBN
9780803917378