Business & Economics, Organizational Behavior

Bottom Line Competitive Intelligence

Name: Bottom Line Competitive Intelligence
Author: John J. McGonagle
ISBN: 9781567205053

by John J. McGonagle, Carolyn M. Vella

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Synopsis

This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance.

About the Author, John J. McGonagle

JOHN J. MCGONAGLE is an attorney, economist, author of numerous books and articles, and an international speaker and seminar leader. Recipient of the Fellows Award from the Society of Competitive Intelligence Professionals, he is author or coauthor of 12 books.

CAROLYN M. VELLA is founder of the Helicon Group of Blandon, Pennsylvania. Author of many articles, she is also an international speaker and seminar leader. With John McGonagle she is coauthor of nine books.