Business & Economics, Marketing

Manager's Guide to Competitive Intelligence

Name: Manager's Guide to Competitive Intelligence
Author: John J. McGonagle
ISBN: 9781567205718

by John J. McGonagle, Carolyn M. Vella

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Synopsis

This book provides simple, direct, and proven solutions to problems faced by managers of competitive intelligence units.

About the Author, John J. McGonagle

JOHN J. McGONAGLE is Managing Partner of the Helicon Group. Formerly a regular columnist for Competitive Intelligence Magazine, he is the author of numerous articles in the areas of competitive intelligence, law, economics, and business, and he has co-written several books on competitive intelligence. He is the recipient of the 1998 Fellows Award from the Society of Competitive Intelligence Professionals.

CAROLYN M. VELLA is the founder of the Helicon Group. The author of numerous articles on competitive intelligence, she is the recipient of the Meritorious Award from the Society of Competitive Intelligence Professionals.