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Business & Economics, Business Ethics
Protecting Your Company Against Competitive Intelligence by John J. McGonagle β€” book cover

Protecting Your Company Against Competitive Intelligence

by John J. McGonagle, Carolyn M. Vella
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Synopsis

A comprehensive guide to the strategies and tactics organizations can and must use to defend themselves, legally and ethically, against the legal and ethical efforts made by others to gain information on their business plans and activities.

Booknews

The first part of this volume discusses the concept of cloaking (protecting a company's intellectual assets) and the business of competitive intelligence in business. Chapters in the first section include a case study, the purpose of cloaking, what competitors know about a company, and how they learn it. The second part describes how to create a cloaking program, from what should be protected to organizational issues. Appendices cover disinformation and critical legislation. Annotation c. by Book News, Inc., Portland, Or.

About the Author, John J. McGonagle

JOHN J. McGONAGLE is Managing Partner of The Helicon Group and CAROLYN M. VELLA is Helicon's Founding Partner.

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Book Details

Published
January 1, 1998
Publisher
Greenwood Publishing Group, Incorporated
Format
Hardcover
ISBN
9781567201178

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