Business Writing & Communication, Business Ethics, Management - General & Miscellaneous, Executives

Comeback

Name: Comeback
Author: Martin Puris
ISBN: 9780812931273

by Martin Puris

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Overview

The seven leaders profiled in Comeback have two things in common: They brought their companies back from the dead, and they did it by seeking out the truth and sharing it with their employees. Puris presents intimate portraits of chief executives at Compaq, Continental Airlines, Honeywell, Adidas, Chrysler, U.S. Surgical, and UPS. All these companies had veered dangerously off course, and it took the efforts of these seven straight-shooting CEOs to set them right. Martin Puris takes us inside the offices of these talented executives to present seven intimate stories of resurrection and leadership at its best.

About the Author, Martin Puris

Martin Puris is chairman, chief executive, and chief creative officer of Ammirati Puris Lintas Worldwide. He founded Ammirati & Puris with his partner, Ralph Ammirati, in 1974. Since then, the rm has created memorable campaigns for clients such as BMW, Burger King, UPS, and Club Med. Prior to opening the agency, he worked as a copywriter at Carl Ally, Young & Rubicam, Campbell-Ewald, and N.W. Ayer. Puris also serves as chairman of Upward, Inc., an afterschool program for New York inner-city youth. A Chicago native, he attended DePauw University. He is married, has three children, and resides in Manhattan.