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Overview
In fascinating first-hand interviews with top CEOs, after almost a decade of research, and through a riveting business-fiction account of Arlen Royster, a CEO faced with a career-threatening crisis, Top Dog chronicles the role of the corporate CEO as leader, facilitator, and communicator.Synopsis
In fascinating first-hand interviews with top CEOs, after almost a decade of research, and through a riveting business-fiction account of Arlen Royster, a CEO faced with a career-threatening crisis, Top Dog chronicles the role of the corporate CEO as leader, facilitator, and communicator.
Library Journal
Done in a format that is different from most management books, this work is about the changing role of the chief executive officer, especially in the area of communications. Each chapter deals with a specific aspect of the issue, for example, the link between communication and leadership. The beginning of each chapter is a well-documented discussion of the issues; the second part is a fictional story, running through the entire work, of Arlen Burch Royster, CEO of Royal Accommodations, a hotel chain. The story helps the reader experience in real terms the issues being discussed. Pincus (communications, California State-Fullerton) and DeBonis, a marketing consultant, present an excellent, readable work. Highly recommended for all management collections.-Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.