Consumer Behavior, Fashion & Apparel Guides, Fashion & Costume - General & Miscellaneous, Marketing Products, Consumer Guides
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Overview
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior DesignersSynopsis
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.
Fashion and Interior Designers
Book Details
Published
July 1, 2008
Publisher
Prentice Hall
Pages
600
Format
Hardcover
ISBN
9780131714748