Corporate Creativity : How Innovation and Improvement Actually Happen

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

ALAN G. ROBINSON (Professor of Management, University of Massachusetts) and Sam Stern (Professor of Education, Oregon State University)

Sam Stern, who wrote COOKING UP A STORM with his mother, Susan, is a high school student who — like many of his friends — loves to cook and eat. He lives with his family in York, England, where he is rarely seen without an iPod.

Sam Stern, who wrote COOKING UP A STORM with his mother, Susan, is a high school student who — like many of his friends — loves to cook and eat. He lives with his family in York, England, where he is rarely seen without an iPod.