Corporate Creativity

Turn creativity from a hit-or-miss proposition into something you can count on with this highly-praised program. Its co-authors, Alan G. Robinson and Sam Stern, are top thinkers in the field of corporate creativity and together they have advised dozens of major organizations in the United States and abroad. In this convenient audio format, they'll show you how innovation and improvement can actually happen in your corporation.

ALAN G. ROBINSON (Professor of Management, University of Massachusetts) and Sam Stern (Professor of Education, Oregon State University)