Far too many companies are in denial about the fact that they have become very ordinary places to be. As a result they are unchallenging, uninspiring, ineffective and generally listless.
Corporate Denial helps companies of all sizes communicate and get to grips with the etiquette of inaction. It challenges the very spirit of how we think about our jobs and the organizations in which we work.
Corporate Denial says the things you have longed to say, talks about the things you see on a daily basis and gives you a hammer to smash some corporate cows with. You will be able to start making a difference and lead your organization out of denial. This is a manifesto for action for those who are interested in the pursuit of great business.
About the Author, Will Murray
WILL MURRAYhas recently been described as the Dr Ruth of Organizations. He is an organizational coach and business relationship trouble-shooter with a difference. A leading exponent in maximising the effectiveness of organizational relationships. Will lifts the lid on the power of relationships to determine an organization's future, bringing a whole new meaning to the term 'relationship management'.
Will Murray was formerly a Head of Marketing at BT and then Director of Marketing at Ernst and Young. He now runs WJM Business Relationships and is a partner in The Business Brief. His previous books include Brand Storm (FT Prentice Hall) and Hey You (Momentum), Over the last twenty years Will and his colleagues have worked with many leading brands including: BA, GSK, Orange, Buckingham Palace, RWE Innogy and Fujitsu.