Customer Power

From The Critics

Customer Power: How To Grow Sales And Profits In A Customer-Driven Marketplace focuses on informing corporate managers at all levels of authority about "customer perceived value" (CPV), potential hazards in identifying CPV, and management tools for developing and capitalizing on CPV. Managers will learn how to incorporate CPV into their business strategies, its role in market segmentation, product innovation, pricing, channel management, marketing communications, operat-ions management, and more. David Swaddling and Charles Miller successfully collaborate in presenting an informative, practical, effective, and "user friendly" course in CPV oriented management that is very highly recommended reading for anyone involved in corporate policy making, supervision, product development, sales, or customer service.