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Marketing & Sales Management, Customer Service, Consumer Guides
Marketing by Gilbert Harrell,Gary L. Frazier — book cover

Marketing

by Gilbert Harrell, Gary L. Frazier
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Overview

Designed for the Principles of Marketing course, this book communicates precisely what todayUs outstanding marketers do—CONNECT. It examines five supporting themes that will shape the field of marketing well into the 21st century: Connecting through technology, Connecting through relationships, Connecting with diversity, Connecting

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Book Details

Published
November 6, 1998
Publisher
Upper Saddle River, NJ : Prentice Hall, c1999.
Pages
572
Format
Paperback
ISBN
9780023502514

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