Designing Effective Instructio

A highly effective model for instructional design that works in any setting

Whether you are designing instructional programs for the business environment, an elementary school, or higher education, you’ll find the proven instructional design strategies you need in this Fifth Edition of DESIGNING EFFECTIVE INSTRUCTION.

Updated and revised, the Fifth Edition equips you with practical skills for successful instructional design. The authors balance theory and application, and borrow from many different disciplines and approaches, including both behavioral and cognitive approaches. The result is an easy-to-follow, highly effective model, flexible enough to accommodate many different needs and objectives.

Features:

• Maintains an appropriate balance between theory and application with a clear, easy-to-follow presentation.

• Presents an eclectic and highly flexible model that can be adapted for use in a variety of settings and situations.

• Incorporates Expert Edge contributions from leading practitioners and scholars offering further insight into the instructional design process.

• Numerous examples, based on the authors' experiences in business, higher education, and K-12 education, emphasize the practical application of the instructional design process.

Collaborative input from leading practitioners and scholars provide insights to the instructional design process through Expert Edge contributions

• Includes real-world insights from practicing instructional designers from around the world who share their own knowledge, successes, and failures.

• Realistic problems challenge you to apply and expand your knowledge.

• Presents practice “here’s how it’s done” guidance on each element of the instructional design process.

Dr. Gary R. Morrison teaches courses in Instructional Design and Technology at Old Dominion University in Norfolk, Virginia. During the past twenty years, he has taught courses in instructional design, message design, distance education, instructional technology research, design of computer-based instruction, and individualized instructional methods. Gary also serves as Graduate Program Director for the Instructional Design and Technology Program.

In recent years, his research has focused on instructional strategies, cognitive load theory, distance education, and the integration of technology into the classroom. Gary is author of over 20 book chapters, 50 journal articles, and 100 presentations on instructional technology. He is also the associate editor of the research section of ETR&D, and serves on the editorial boards of the Quarterly Review of Distance Education and Computers in Human Behavior. He is also the past president of the Design and Development and Research & Theory Divisions of AECT.

Gary received a doctorate in Instructional Systems Technology from Indiana University in 1977. After graduation, he worked as instructional designer for the University of Mid-America where he designed college level distance education courses. One of the courses he designed was accepted for broadcast on PBS. After two years at the University of Mid-America, Gary worked as an instructional designer for Solar Turbines International, General Electric's Corporate Consulting Group, and Tenneco Oil Company where he designed courses in a variety of formats for customers and engineers. In 1984, he accepted a faculty position at the University of Memphis where he guided the development of the instructional design and technology program for the next 14 years. In 1998, Gary accepted a faculty position at Wayne State University. In 2004, Gary accepted a position at Old Dominion University as a professor in the Instructional Design and Technology program.